Tag Archives: advertising techniques

How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your … Continue reading

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What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

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One big ad or lots of small ones?

It’s an issue that small business advertisers face all the time. Should they spend their ad budget of $1000 for a full page in the local paper, or should they insert a small ad 10 times, for $100 each? While … Continue reading

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