Tag Archives: advertising techniques

Boy, have you got the wrong number: Adventures in telemarketing

Perhaps, as a marketing professional, I shouldn’t make biased judgments about a marketing method other professionals accept as legitimate. But telemarketing is a special case. A bothersome, exasperating, irritating, maddening special case. Every other advertising and promotion delivery system can … Continue reading

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Online advertising: Don’t bet it all on one player

There’s no question that the Internet can be a key element in your marketing plans. If you don’t have a website yet, you’re still in the stone age, and falling further behind every year. There are many advertising opportunities for … Continue reading

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Google advertising? A dozen keywords is far too few

Advertising on Google’s PPC (pay per click) Adwords network means you choose a group of keywords, the words and phrases that will cause your ad to be displayed in response to searches by your prospects. If you sell bridal gowns, … Continue reading

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