Tag Archives: advertising techniques

“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

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Overnight commercials: Cheap radio advertising

If you’ve looked into radio advertising, you know that morning and afternoon drive-time commercial spots can run into big money. That’s when stations get their biggest audiences, so they charge accordingly. But you can still run a low budget campaign … Continue reading

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Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

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