Tag Archives: advertising techniques

Co-op dollars cut advertising cost

It’s hard to believe, but much of the $30 billion manufacturers set aside for co-op advertising goes unspent every year. Many advertisers who sell manufactured goods don’t even know there is such a thing as co-op. You can get your … Continue reading

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Small ad budget? Save your money

If you don’t have the ad budget to mount a decent campaign, you’re better off investing those dollars someplace else. By “decent campaign” we’re talking at LEAST five to ten ad placements in the same medium within a short period, … Continue reading

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Peddling pills on TV

I figure that with his talent, training, long experience and ongoing study of the medical journals, my doctor has the knowledge to know if a serious prescription drug is right for me, or whether it will bring on an irreversible … Continue reading

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