Tag Archives: advertising techniques

Your advertising: play it again…and again…and again…

On Interstate Route 95, the well-traveled artery that delivers motorists down through the east coast and into Florida, the observant student of marketing will find many successful applications of outdoor advertising. South of the Border Anyone who has ever traveled … Continue reading

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Advertising time: haggling pays off

A rate card for advertising time on radio, TV or cable is often a fictitious document. It’s what they’d like to get for the time, not what they’re ready to accept. Ad time is often negotiable, so don’t be afraid … Continue reading

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No old products for us

If, as King Solomon maintained, there is no new thing under the sun, please don’t tell the advertising boys and girls. They’re convinced that new things are advancing over the horizon in an unending cascade, filling the marketplace with, well, … Continue reading

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