Tag Archives: Advertising

Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

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Remnant ad space at deep discount

Many newspapers and magazines have remnant space for sale. This is leftover unsold space that must either be sold or filled with public service announcements, or “house” ads, which produce no income at all. To avoid a total loss on … Continue reading

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Making ads that work: Get right to the point

Understand that advertising in virtually all media has a very brief opportunity to attract readers, listeners, or viewers. They’ll give you a second or two or three to get your meaning across. It doesn’t make sense, then, for you to … Continue reading

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