Tag Archives: Advertising

Advertising to young people

The sad truth is that young people don’t read. Newspaper and magazine advertising doesn’t reach them in any significant way. The most efficient way to reach teens is with appropriate radio stations, and with appropriate TV programs. To reach younger … Continue reading

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How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your … Continue reading

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What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

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