Tag Archives: Advertising

Yellow Pages: Which ones should you buy?

Two facts of life about the Yellow Pages:  First, for many kinds of businesses, Yellow Pages are effective marketing tools, and for some, virtually indispensable. And second, Yellow Page advertising can be quite expensive, especially in areas that are served … Continue reading

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One big ad or lots of small ones?

It’s an issue that small business advertisers face all the time. Should they spend their ad budget of $1000 for a full page in the local paper, or should they insert a small ad 10 times, for $100 each? While … Continue reading

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Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. … Continue reading

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