Tag Archives: Advertising

Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

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Small ad budget? Save your money

If you don’t have the ad budget to mount a decent campaign, you’re better off investing those dollars someplace else. By “decent campaign” we’re talking at LEAST five to ten ad placements in the same medium within a short period, … Continue reading

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Your advertising: play it again…and again…and again…

On Interstate Route 95, the well-traveled artery that delivers motorists down through the east coast and into Florida, the observant student of marketing will find many successful applications of outdoor advertising. South of the Border Anyone who has ever traveled … Continue reading

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