Tag Archives: Advertising

Innovative business idea: Free advertising space

If you’re selling consumer goods or services, and your prospects are likely to be exposed to bulletin boards in your marketing area, post notices on the boards. You’ll find bulletin boards in many places:  supermarkets, schools, recreation centers, churches, libraries, … Continue reading

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No old products for us

If, as King Solomon maintained, there is no new thing under the sun, please don’t tell the advertising boys and girls. They’re convinced that new things are advancing over the horizon in an unending cascade, filling the marketplace with, well, … Continue reading

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Send ad preprints, not reprints

Many companies get extra mileage from their print advertising by sending ad reprints to their customers and prospects. It’s a smart way to make sure your ads get seen by the people who are most important to you. An even … Continue reading

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