Tag Archives: business expenses

Co-op dollars cut advertising cost

It’s hard to believe, but much of the $30 billion manufacturers set aside for co-op advertising goes unspent every year. Many advertisers who sell manufactured goods don’t even know there is such a thing as co-op. You can get your … Continue reading

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At last, the big secret of selling

I’ve told this to colleagues, employees, and everybody I know who’s gone into business. It’s a pearl of business wisdom that’s attributed to Woody Allen. It goes like this: “Eighty percent of success is showing up.” You want to attract … Continue reading

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Cut your trade show space cost in half

When budget bucks are scarce, you may be tempted to skip a hot trade show to spare your company the expense. But wait!…see if  you can save the project by sharing the booth space cost with another exhibitor. Look for … Continue reading

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