Tag Archives: business plan

Marketing today: Are you stuck in the middle?

If you don’t have a strategy for competing in your market, you could end up fighting a losing battle. There are basically two ways you can go: You can compete by selling at low price. To be successful. you must … Continue reading

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Buying a business? Don’t sign anything till they answer these 9 questions

There’s a big difference between starting a business from scratch and buying one that’s up and running. When you buy an existing business, you get a company with everything in place, an established reputation, immediate income, and reduced business risk. … Continue reading

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Is there a market for what you sell?

I believe in the one great truth of marketing: Marketing begins with the market. I bring it up because many marketers confuse what they want to sell with what their markets are ready to buy. Just because you make excellent … Continue reading

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