Tag Archives: business plan

At last, the big secret of selling

I’ve told this to colleagues, employees, and everybody I know who’s gone into business. It’s a pearl of business wisdom that’s attributed to Woody Allen. It goes like this: “Eighty percent of success is showing up.” You want to attract … Continue reading

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Small ad budget? Save your money

If you don’t have the ad budget to mount a decent campaign, you’re better off investing those dollars someplace else. By “decent campaign” we’re talking at LEAST five to ten ad placements in the same medium within a short period, … Continue reading

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