Tag Archives: creative advertising ideas

“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

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Overnight commercials: Cheap radio advertising

If you’ve looked into radio advertising, you know that morning and afternoon drive-time commercial spots can run into big money. That’s when stations get their biggest audiences, so they charge accordingly. But you can still run a low budget campaign … Continue reading

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How competitors’ coupons can make sales for you

If you sell to consumers, you know discount coupons bring customers into the store. But distributing coupons — using newspaper advertising and direct mail — adds substantially to the cost of the promotion. If your competitors are using coupons, you … Continue reading

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