Tag Archives: creative advertising ideas

Your advertising: play it again…and again…and again…

On Interstate Route 95, the well-traveled artery that delivers motorists down through the east coast and into Florida, the observant student of marketing will find many successful applications of outdoor advertising. South of the Border Anyone who has ever traveled … Continue reading

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Innovative business idea: Free advertising space

If you’re selling consumer goods or services, and your prospects are likely to be exposed to bulletin boards in your marketing area, post notices on the boards. You’ll find bulletin boards in many places:  supermarkets, schools, recreation centers, churches, libraries, … Continue reading

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Revealed at last: ads that lie

The trick is to overstate the merits of a product while avoiding a claim that might later be proven false. That is, to mislead you without seeming to lie to your face. Tiptoeing along the shoreline of the untrue without … Continue reading

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