Tag Archives: creative copywriting

Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

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What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

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Sales letter: what’s the news?

Don’t start an ad or a sales letter until you’re absolutely certain you know what the news is. That is, what’s new, improved, different or exciting in some way about your product or your company? And what are the benefits … Continue reading

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