Tag Archives: Direct Marketing

Boy, have you got the wrong number: Adventures in telemarketing

Perhaps, as a marketing professional, I shouldn’t make biased judgments about a marketing method other professionals accept as legitimate. But telemarketing is a special case. A bothersome, exasperating, irritating, maddening special case. Every other advertising and promotion delivery system can … Continue reading

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Direct mail: consider the humble postcard

Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs.  For many marketers, the total cost is prohibitive. If you have a short, easily … Continue reading

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Your direct marketing sure thing

P.S. is the part of your sales letter that gets read — virtually every time. Even if your readers just skim over the rest of your sales letter. That’s why I always put a P.S. at the end of letters. … Continue reading

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