Tag Archives: direct selling

How to get the most sales leads from a mailing

The obvious answer:  Have a good list and a good mail package. Direct response mail, as it’s usually played, is a numbers game, in which just a small response percentage is often a success — send the mailing, count the … Continue reading

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Buy your mailing lists from a broker

While there are many choices to be made when you put together a direct mail campaign, choosing the mailing list or lists is the most critical. Choose incorrectly and it won’t matter what’s in the envelope you send. Nobody will … Continue reading

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Boy, have you got the wrong number: Adventures in telemarketing

Perhaps, as a marketing professional, I shouldn’t make biased judgments about a marketing method other professionals accept as legitimate. But telemarketing is a special case. A bothersome, exasperating, irritating, maddening special case. Every other advertising and promotion delivery system can … Continue reading

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