Tag Archives: direct selling

Tell ’em why they should buy from you

You’d think this bit of news is so obvious it doesn’t need mentioning. But even many seasoned sales pros either ignore it or forget to do it. Make a list of all the benefits you offer and commit it to … Continue reading

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Sales letter: what’s the news?

Don’t start an ad or a sales letter until you’re absolutely certain you know what the news is. That is, what’s new, improved, different or exciting in some way about your product or your company? And what are the benefits … Continue reading

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