Tag Archives: list of small business ideas

Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. … Continue reading

Posted in Sales & Service, Small Business Marketing Ideas | Tagged , , , , | Leave a comment

Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be … Continue reading

Posted in Sales & Service, Small Business Marketing Ideas | Tagged , , | Leave a comment

Do you make a profit when you sell?

The profit isn’t made when you sell a product.  It’s made when you buy it. Experienced marketers know that they lock in a healthy profit on a product when they buy it at a good price. The price you can … Continue reading

Posted in Small Business Marketing Ideas | Tagged , , , | Leave a comment