Tag Archives: list of small business ideas

Selling strategy: How to make your customer love you

Let me share a true story with you. Before I sold my New York advertising agency. I’d have lunch from time to time with a rep who sold advertising space in a trade journal. Mostly I avoided lunches with people … Continue reading

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How competitors’ coupons can make sales for you

If you sell to consumers, you know discount coupons bring customers into the store. But distributing coupons — using newspaper advertising and direct mail — adds substantially to the cost of the promotion. If your competitors are using coupons, you … Continue reading

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Barter: trade what you have for what you need

When you’re short on cash, but have plenty of goods or services to sell, consider bartering for what your business needs. Lots of businesses do it, including some surprisingly big ones. Not only do you conserve your dollars, you may … Continue reading

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