Tag Archives: marketing plans

Never stop marketing

When you have loyal customers and sales are strong, you may be tempted cut back on your marketing. After all, why spend money on something you don’t seem to need? Yes, you can cut back, and thus maximize your bottom … Continue reading

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Do you make a profit when you sell?

The profit isn’t made when you sell a product.  It’s made when you buy it. Experienced marketers know that they lock in a healthy profit on a product when they buy it at a good price. The price you can … Continue reading

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This is guerrilla marketing

Running a profitable business these days is no walk in the park. Credit is tight. Customers are wary. And you really have to hustle to make a sale. Yet many small businesses are not only surviving very nicely, thank you, … Continue reading

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