Tag Archives: marketing strategies

Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? … Continue reading

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How to get the most sales leads from a mailing

The obvious answer:  Have a good list and a good mail package. Direct response mail, as it’s usually played, is a numbers game, in which just a small response percentage is often a success — send the mailing, count the … Continue reading

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Advertising: Keep your eye on the big boys

In advertising, promotion, and business strategy in general, you can try several different approaches to see which works best. This takes time and money, because you’re likely to fail in some of your efforts. And you run a serious risk … Continue reading

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