Tag Archives: marketing strategies

What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

Posted in Advertising, Small Business Marketing Ideas | Tagged , , , , , , , | Leave a comment

One big ad or lots of small ones?

It’s an issue that small business advertisers face all the time. Should they spend their ad budget of $1000 for a full page in the local paper, or should they insert a small ad 10 times, for $100 each? While … Continue reading

Posted in Advertising | Tagged , , , | Leave a comment

Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. … Continue reading

Posted in Sales & Service, Small Business Marketing Ideas | Tagged , , , , | Leave a comment