Tag Archives: marketing strategies

Your claim for quality requires more marketing support

In these times of tightened budgets, you may find it difficult to compete with lower-priced competition, especially when you’re selling a premium product at a premium price. Rather than lowering your price, and likely bringing your profit margin down to … Continue reading

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Value your time: don’t be perfect

The truth is, your clients are satisfied with less than perfection. They want excellence, and they want the job done on time, but they don’t expect perfection. So if you’re devoting big chunks of your time trying to reach for … Continue reading

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Stick to your knitting?

I was fortunate enough to have a large and growing television programming distribution company as a major client, back in the days when I was in the ad agency business. Every time the company opened a new division, there was … Continue reading

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