Tag Archives: marketing strategies

Pricing strategy: how to avoid cutting your prices

How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading

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Overnight commercials: Cheap radio advertising

If you’ve looked into radio advertising, you know that morning and afternoon drive-time commercial spots can run into big money. That’s when stations get their biggest audiences, so they charge accordingly. But you can still run a low budget campaign … Continue reading

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How to get more action at your trade show booth

Encourage customers and new prospects to stop by at your trade show booth by simply inviting them. For many shows, the promoters of the show can supply you with a mailing list of pre-registered attendees.  A brief letter of invitation … Continue reading

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