Tag Archives: marketing strategies

Super-quick call-backs make sales for you

When your customers can’t reach you on the phone, then don’t get a prompt call-back from you, they think you’re dealing with somebody you believe is more important then they are. That’s the beginning of deteriorating relationships. Yet it happens … Continue reading

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Selling strategy: How to make your customer love you

Let me share a true story with you. Before I sold my New York advertising agency. I’d have lunch from time to time with a rep who sold advertising space in a trade journal. Mostly I avoided lunches with people … Continue reading

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How competitors’ coupons can make sales for you

If you sell to consumers, you know discount coupons bring customers into the store. But distributing coupons — using newspaper advertising and direct mail — adds substantially to the cost of the promotion. If your competitors are using coupons, you … Continue reading

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