Tag Archives: marketing

Business cards: Don’t just give ’em out — collect ’em

In a post here a while back, I focused on the marketing power of business cards. The card you hand out today can end up in someone’s Rolodex, and make new business for you months or even years from now. … Continue reading

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Why Kodak died

I grew up in Rochester, New York, home of Kodak. Kodak was a huge force in Rochester. It was a city all by itself, with over a hundred buildings. It was said that one out of each family in Rochester … Continue reading

Posted in Business Operations, Small Business Marketing Ideas | Tagged , | 1 Comment

Lose a customer? Ask why.

When I was in the ad agency business, the popular wisdom was, “The day you win a new client, you start to lose it.” The point was, no client stays with your agency forever. They may be with you for … Continue reading

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