Tag Archives: marketing

Your claim for quality requires more marketing support

In these times of tightened budgets, you may find it difficult to compete with lower-priced competition, especially when you’re selling a premium product at a premium price. Rather than lowering your price, and likely bringing your profit margin down to … Continue reading

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Super-quick call-backs make sales for you

When your customers can’t reach you on the phone, then don’t get a prompt call-back from you, they think you’re dealing with somebody you believe is more important then they are. That’s the beginning of deteriorating relationships. Yet it happens … Continue reading

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Will you lose sales by raising prices?

Probably not. And if you do lose some, you may more than make up for lost sales by charging more to the rest of your customers. Don’t be afraid to raise prices. Nearly everybody accepts inflation as a fact of … Continue reading

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