Tag Archives: marketing

Is there a market for what you sell?

I believe in the one great truth of marketing: Marketing begins with the market. I bring it up because many marketers confuse what they want to sell with what their markets are ready to buy. Just because you make excellent … Continue reading

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At last, the big secret of selling

I’ve told this to colleagues, employees, and everybody I know who’s gone into business. It’s a pearl of business wisdom that’s attributed to Woody Allen. It goes like this: “Eighty percent of success is showing up.” You want to attract … Continue reading

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