Tag Archives: modern advertising methods

Strong design is important

It’s the layout of your ad for newspapers and magazines that draws attention to your message, puts the elements of your advertisement in logical order so it’s clear to readers, and communicates a sense of style. Unless you’re an experienced … Continue reading

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Making ads that work: Get right to the point

Understand that advertising in virtually all media has a very brief opportunity to attract readers, listeners, or viewers. They’ll give you a second or two or three to get your meaning across. It doesn’t make sense, then, for you to … Continue reading

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How to check out your radio commercial

When you make your commercial at a radio station, or an outside sound studio, the finished commercial will be played back for you on a big sound system. Such a system handles subtle sounds very well. But many of your … Continue reading

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