Tag Archives: modern advertising methods

What makes your customers tick?

That is, what do they believe, and what do they want? Many marketers build their marketing programs by starting with what they’re selling — products and services which they ask prospective customers to buy. They believe if customers understand the … Continue reading

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Overnight commercials: Cheap radio advertising

If you’ve looked into radio advertising, you know that morning and afternoon drive-time commercial spots can run into big money. That’s when stations get their biggest audiences, so they charge accordingly. But you can still run a low budget campaign … Continue reading

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Co-op dollars cut advertising cost

It’s hard to believe, but much of the $30 billion manufacturers set aside for co-op advertising goes unspent every year. Many advertisers who sell manufactured goods don’t even know there is such a thing as co-op. You can get your … Continue reading

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