Tag Archives: modern advertising methods

Small ad budget? Save your money

If you don’t have the ad budget to mount a decent campaign, you’re better off investing those dollars someplace else. By “decent campaign” we’re talking at LEAST five to ten ad placements in the same medium within a short period, … Continue reading

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Your advertising: play it again…and again…and again…

On Interstate Route 95, the well-traveled artery that delivers motorists down through the east coast and into Florida, the observant student of marketing will find many successful applications of outdoor advertising. South of the Border Anyone who has ever traveled … Continue reading

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Advertising time: haggling pays off

A rate card for advertising time on radio, TV or cable is often a fictitious document. It’s what they’d like to get for the time, not what they’re ready to accept. Ad time is often negotiable, so don’t be afraid … Continue reading

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