Tag Archives: popular advertising slogans

No old products for us

If, as King Solomon maintained, there is no new thing under the sun, please don’t tell the advertising boys and girls. They’re convinced that new things are advancing over the horizon in an unending cascade, filling the marketplace with, well, … Continue reading

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Revealed at last: ads that lie

The trick is to overstate the merits of a product while avoiding a claim that might later be proven false. That is, to mislead you without seeming to lie to your face. Tiptoeing along the shoreline of the untrue without … Continue reading

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