Tag Archives: pricing strategies

Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? … Continue reading

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Superior to your competitors? Then charge more

Want to be perceived as being superior to your competition? Then be sure you charge more than they do. The customers who are searching for high-end products expect to pay more for them, and tend to bypass lower-end products, reasoning … Continue reading

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Dangerous myth: Cut price and increase sales volume

When competition pressures you to cut price, don’t think you can maintain your profit level by increasing sales volume. “We’ll make it up by selling more. Lower price means more sales,” is almost always a fatal belief. Lowering price often … Continue reading

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