Tag Archives: pricing strategies

How much should you charge?

There are many factors that influence a product’s success in the marketplace.  Price is just one, but it’s an important one.  The wrong price will dampen sales, even destroy them altogether. The correct price for any product–goods or services–is what … Continue reading

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Don’t give away your profits

If your sales are off, you may feel that cutting your prices will bring your bottom line back where it should be.  For many managers, that’s the first “fix” that comes to mind. The fact is, price-cutting often does not … Continue reading

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Cut your price? Never! (Hardly ever)

The market for your product is soft, and your competitors are offering special deals on price, chasing the available dollars. You’re losing sales, because customers are buying on the basis of price alone. Your loyal customers, bless ’em, are staying … Continue reading

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