Tag Archives: pricing

How much should you charge?

There are many factors that influence a product’s success in the marketplace.  Price is just one, but it’s an important one.  The wrong price will dampen sales, even destroy them altogether. The correct price for any product–goods or services–is what … Continue reading

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Don’t give away your profits

If your sales are off, you may feel that cutting your prices will bring your bottom line back where it should be.  For many managers, that’s the first “fix” that comes to mind. The fact is, price-cutting often does not … Continue reading

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Pricing strategy: how to avoid cutting your prices

How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading

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