Tag Archives: pricing

Do you make a profit when you sell?

The profit isn’t made when you sell a product.  It’s made when you buy it. Experienced marketers know that they lock in a healthy profit on a product when they buy it at a good price. The price you can … Continue reading

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Will you lose sales by raising prices?

Probably not. And if you do lose some, you may more than make up for lost sales by charging more to the rest of your customers. Don’t be afraid to raise prices. Nearly everybody accepts inflation as a fact of … Continue reading

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Cut your price? Never! (Hardly ever)

The market for your product is soft, and your competitors are offering special deals on price, chasing the available dollars. You’re losing sales, because customers are buying on the basis of price alone. Your loyal customers, bless ’em, are staying … Continue reading

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