Tag Archives: sales force

Selling strategy: How to make your customer love you

Let me share a true story with you. Before I sold my New York advertising agency. I’d have lunch from time to time with a rep who sold advertising space in a trade journal. Mostly I avoided lunches with people … Continue reading

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Stay on top of your sales rep

If your product is sold through a sales rep, rather than a company sales force, your sales effort still demands your careful management. Your rep may tell you that your product is getting 25 percent of his/her time. But what … Continue reading

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