Tag Archives: sales presentations

Use a strong leave-behind printed piece

Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as … Continue reading

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Ask questions to keep your sales prospect involved

It’s important to keep your prospect thinking about your product in terms of his or her own situation. Often the prospect will ask questions about how the product relates to his specific needs. These questions should be encouraged. They’re valuable … Continue reading

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New business strategy: be an expert

Back in the Stone Age, when businesses first discovered computing, and computers were the size of refrigerators, software was suddenly a hot item. Not only was good software scarce, ad and promotion agencies that understood computer systems well enough to … Continue reading

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