Tag Archives: sales presentations

Sales letter: what’s the news?

Don’t start an ad or a sales letter until you’re absolutely certain you know what the news is. That is, what’s new, improved, different or exciting in some way about your product or your company? And what are the benefits … Continue reading

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Read your sales presentation aloud

If you’re using a PowerPoint presentation, or other visual aid, when you make your sales pitch, read every word of the presentation aloud to make certain the meaning of each sales point is crystal clear.  Your reading will emphasize what’s … Continue reading

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