Tag Archives: sales promotion

Never stop marketing

When you have loyal customers and sales are strong, you may be tempted cut back on your marketing. After all, why spend money on something you don’t seem to need? Yes, you can cut back, and thus maximize your bottom … Continue reading

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Trade show protocol: Don’t sit down

You invest time, money and energy to create a presence at a trade show, so you can meet prospective customers, and possibly close some sales on the spot. You’ve had a display made to help tell your sales story, and … Continue reading

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Use a strong leave-behind printed piece

Many sales simply cannot be closed in one call, and it’s important to give your prospect a clear, persuasive printed piece—a leave behind—to help him or her recall your presentation as he reviews your proposal after you’ve left. Or as … Continue reading

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