Tag Archives: sales promotion

Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

Posted in Advertising, Small Business Marketing Ideas | Tagged , , , , | 1 Comment

Cut your trade show space cost in half

When budget bucks are scarce, you may be tempted to skip a hot trade show to spare your company the expense. But wait!…see if  you can save the project by sharing the booth space cost with another exhibitor. Look for … Continue reading

Posted in Trade shows | Tagged , , , | 2 Comments