Tag Archives: selling

Superior to your competitors? Then charge more

Want to be perceived as being superior to your competition? Then be sure you charge more than they do. The customers who are searching for high-end products expect to pay more for them, and tend to bypass lower-end products, reasoning … Continue reading

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Never stop marketing

When you have loyal customers and sales are strong, you may be tempted cut back on your marketing. After all, why spend money on something you don’t seem to need? Yes, you can cut back, and thus maximize your bottom … Continue reading

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Encourage complaints

Of course, you work to make your service so prompt and responsive that there won’t be any customer complaints. If you can manage that, congratulations. But if you’re like the rest of us, sooner or later your business will do … Continue reading

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