Tag Archives: selling

Your unconditional guarantee

The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that:  UNCONDITIONAL. No special conditions which must be … Continue reading

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Pricing strategy: how to avoid cutting your prices

How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading

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Should your ad or brochure counter your product’s weak feature?

Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading

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