Choose a category
- Analyze your customer base
- Superior to your competitors? Then charge more
- Never stop marketing
- Encourage complaints
- Success: destination or journey?
- How much should you pay yourself?
- Trade show protocol: Don’t sit down
- Dangerous myth: Cut price and increase sales volume
- Keep an eye on your cash flow
- Buy your computer system from a single supplier
GOING INTO BUSINESS FOR YOURSELF?
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Tag Archives: selling
The unconditional guarantee should be a key element in your customer satisfaction program. It tells your customer that you believe in your product and stand squarely behind it. And unconditional means exactly that: UNCONDITIONAL. No special conditions which must be … Continue reading
How low can you go? When you’re in price-driven competition for customers, you may find it’s a game you can’t win. A seller who’s bigger than you are is likely to be able to survive a price war more easily … Continue reading
Maybe. It depends on whether that product feature is widely recognized by your market as a negative. While dealing with a product problem directly in your market is often the best way to retain credibility in the market, drawing attention … Continue reading