Tag Archives: small business advertising

“Where did you hear about us?”

If you’re like many bosses of small businesses, you probably take much of your advertising on faith. That is, you prospect for new business by advertising — in the newspapers, on radio or television, using direct mail or other distribution … Continue reading

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Innovative business idea: Free advertising space

If you’re selling consumer goods or services, and your prospects are likely to be exposed to bulletin boards in your marketing area, post notices on the boards. You’ll find bulletin boards in many places:  supermarkets, schools, recreation centers, churches, libraries, … Continue reading

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Revealed at last: ads that lie

The trick is to overstate the merits of a product while avoiding a claim that might later be proven false. That is, to mislead you without seeming to lie to your face. Tiptoeing along the shoreline of the untrue without … Continue reading

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