Tag Archives: small business ideas

Creative destruction: the cost of progress

“Creative destruction” means that new technologies render existing products obsolete. If you don’t engage in creative destruction, your competitors will, ultimately shrinking or destroying the markets for your existing products. Creative destruction comes at a cost. Sometimes your workers can’t … Continue reading

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Why Kodak died

I grew up in Rochester, New York, home of Kodak. Kodak was a huge force in Rochester. It was a city all by itself, with over a hundred buildings. It was said that one out of each family in Rochester … Continue reading

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Direct mail: consider the humble postcard

Most direct mail packages involve a mailing envelope, with a brochure, sales letter, and other inserts — plus associated design, printing, folding, stuffing, and postage costs.  For many marketers, the total cost is prohibitive. If you have a short, easily … Continue reading

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