Tag Archives: small business ideas

Mooo! Don’t overmilk your cash cow

When you sell a variety of goods or services, you’ll probably find that one or two of them will emerge as your big profit-makers. The tendency is to focus on these cash cows and neglect the introduction of new products. … Continue reading

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Good idea for a new business? Absolutely yes…but maybe not

When I ran my ad agency, I had the opportunity to talk with many entrepreneurs getting ready to start new businesses. I found that many of them, pumped up with enthusiasm and ready to take on the world, could recite … Continue reading

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Marketing today: Are you stuck in the middle?

If you don’t have a strategy for competing in your market, you could end up fighting a losing battle. There are basically two ways you can go: You can compete by selling at low price. To be successful. you must … Continue reading

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