Tag Archives: small business marketing

Keep your eye on your competition

Often you get so wrapped up in running your own business, you forget to keep an eye on your competitors. When that happens you run the considerable risk of letting them get ahead of you:  with big promotions, ad campaigns, … Continue reading

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Mooo! Don’t overmilk your cash cow

When you sell a variety of goods or services, you’ll probably find that one or two of them will emerge as your big profit-makers. The tendency is to focus on these cash cows and neglect the introduction of new products. … Continue reading

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Marketing today: Are you stuck in the middle?

If you don’t have a strategy for competing in your market, you could end up fighting a losing battle. There are basically two ways you can go: You can compete by selling at low price. To be successful. you must … Continue reading

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