Tag Archives: small business marketing

At last, the big secret of selling

I’ve told this to colleagues, employees, and everybody I know who’s gone into business. It’s a pearl of business wisdom that’s attributed to Woody Allen. It goes like this: “Eighty percent of success is showing up.” You want to attract … Continue reading

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Revealed at last: ads that lie

The trick is to overstate the merits of a product while avoiding a claim that might later be proven false. That is, to mislead you without seeming to lie to your face. Tiptoeing along the shoreline of the untrue without … Continue reading

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Stay on top of your sales rep

If your product is sold through a sales rep, rather than a company sales force, your sales effort still demands your careful management. Your rep may tell you that your product is getting 25 percent of his/her time. But what … Continue reading

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